From Stretched to Strengthened: Insights from the Global Chief Marketing Officer Study

Banks having recently experienced unprecedented growth, are now
responding to significant market shifts and revenue and asset
declines. Despite the traditional view of banking being a staid and
conservative industry, its CMOs are facing market-changing issues
at rates equal to or greater that their peers in other industries. To respond to this, CMOs in the most successful enterprises are focusing on customer relationships, not just transactions. Download this IBM whitepaper to find out more.