Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone use and the steadily improving supply of mobile banking from banks worldwide.
Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone use and the steadily improving supply of mobile banking from banks worldwide.
Mobile banking is expected to continue growing strongly over the next few years, displacing online banking for everyday tasks. To encourage and profit from that growth, eBusiness executives must use mobile to engage customers and drive
sales. Many banks need to think of mobile as more than just a channel. eBusiness executives can use mobile technologies to create new sources of value for customers and use context to deliver more relevant and engaging customer experiences.
This report forms part of Forrester’s mobile banking strategy playbook and is intended to help eBusiness and channel strategy professionals understand the state of customer demand in developed economies, what mobile functionality banks have rolled out, and how to develop their own mobile services.
Key takeaways:
- Mobile Banking Is Growing Strongly, Displacing Online Banking For Everyday Tasks
- Digital Banking Leaders Serve Customers In Their Mobile Moments
- Digital Banking Teams Must Exploit Mobile Banking To Engage Customers