Karissa is the Founder of KBI, a media & marketing organisation specialised exclusively in cybersecurity. With her team having extensive coalface experience within the industry, we’re not your average marcomms firm. She understands the tech, and more importantly, she understands how to break free from the echo chamber of the purely technical and speak to executive decision-makers without losing nuance when talking about capabilities.
KBI has a mission of helping start-ups grow exponentially, and enterprises connect and build trust with their audiences.
Karissa develops marketing and communications strategies, and having a background in security herself, it highlighted to her that there was a gap in the market – a very clear disconnect between how companies are communicating to their internal and external audiences. This is due to the inherent complexity of cyber security; KBI helps address that gap.