Michael Sinoway is an experienced CEO in the software, ecommerce, and consumer products industries. Prior to joining Lucidworks, Sinoway was CEO of Aftermarket Performance Group, an ecommerce auto parts company with a dozen business units in the Jeep, truck, and sport compact vehicle segments. Before, he served as CEO of a SaaS data analytics company named MaritzCX. Sinoway started in the customer experience and data analytics space when he joined the Walt Disney Company out of grad school. As Manager of Disney’s Research Services, he implemented a Customer Perceived Value Tracking program that was a forerunner of today’s NPS measurement systems. He was also a Managing Director at both Deloitte Consulting and AlixPartners in addition to teaching Operations Strategy for Purdue University’s executive education program.He lives with his wife Erin in Salt Lake City.
