As GM of Technology for retail and digital channels, Sam is helping to align technology with Australia Post’s business goals to modernise the future retail network and transform our digital channels to uplift customer experience.
Sam’s background includes a 25+ year career in consulting, telecommunications, and government, bringing together a wealth of technology, data, operational, and customer service expertise, underpinned by a Bachelor of Business Information Systems.
In her previous role as the City of Melbourne’s first Chief Data Officer, Sam was pivotal in driving the city’s economic revival and meeting community goals through data-driven insights, innovative tooling, and robust business partnerships.
Prior to her time at the City of Melbourne, Sam spent nearly two decades at Telstra navigating various roles within the organisation, known for its customer focus, data richness, and technical complexity. Sam’s experience in telecommunications and government, combined with a deep commitment to people — teams and customers alike—aligns seamlessly with her current role at Australia Post.
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