Transforming Customer Experience with Data

10 March 2022 11:00 am - 12:20 am
  • Days

Delivering seamless, more personalised customer interactions is no small task. Discover how a strong data culture combined with a robust data analytics strategy can help drive loyalty and trust, and meet customer expectation.

In today’s digital world, customers expect banks to connect all the dots and deliver digital first experiences that are seamless, personal, and yes, delightful.

This 60min exploration will explore how you can maximise your data to:

  • Better understand your customer
  • Increase retention
  • Optimise omni-channel experiences that your customers have come to expect.

Customers are looking for more personalised product and service offerings, and research shows that bank customers are now more open to having their data used to create relevant services and products. This presents banks with an exciting opportunity – to foster closer customer relationships and deliver more innovative tailored products.

But how do we deliver on this new customer imperative? How do we bridge that gap between the personalisation goal and the execution? We know that data is the key to understanding your customers, but data alone isn’t enough to improve customer experiences. You need to collect, curate, organise, analyse, and share that data. And you need your entire company to base their day-to-day decisions on it.

Join Tableau as we discuss how data and analytics are critical to serve customers in a digital-first world.

Head of Digital Customer Experience and Innovation
NGM Group
Head of Wealth & Business Banking Analytics
Macquarie Bank
Director, Business Value Services