Ruth Fisk

VP, Insurance Marketing

Smart Communications

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Ruth Fisk brings more than three decades of experience in the insurance industry to her role as the VP, Insurance Marketing at Smart Communications. Having worked 14+ years as a manager at a P&C Carrier
and then 18+ years working within the global insurance industry using technology and services to meet the business needs of insurers.

Ruth Fisk has visited, worked with, and served as a C-Level consultant for leading insurers in more than 90 countries. Ruth’s global perspective is complemented with first-hand knowledge of insurance operations, including more than 30 years using technology & services to successfully help them to significantly reduce operating expenses, increase efficiency, impacting their bottom line.

Ruth is responsible for helping Insurers better understand the practical application of the Smart Communications platform to engage in more meaningful customer conversations. Its Conversation Cloud™platform uniquely delivers personalized, omnichannel conversations across the entire customer experience, empowering insurance companies to succeed in today’s digital-focused, customer driven world while also simplifying processes and operating more efficiently.

Prior to joining Smart Communications, Ruth expanded the insurance solutions at two of the top OnBase resellers, after she ran the global insurance practice at Hyland Software. She has worked with numerous
insurance companies helping executives to align information management strategies to core business objectives.

During her tenure at an insurance carrier, her primary responsibility as a manager was to improve overall operational efficiency and to reduce expenses. Ruth oversaw insurance operations across eight business
units including the deployment and administration of the Customer Communication Management solution at a $600 million direct-written premium (DWP) carrier.

Future of Insurance
9 March 2022
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